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Marketing to the Consumer
 Canadians do not yet have enough information about tuna. They need to develop and discover a broader range of tastes and uses for tuna. The Association can play a role helping to stimulate demand for tuna by promoting the value and uses of tuna among health conscious consumers.
Research indicates that the timing for new marketing initiatives is excellent.
- A concern for food freshness, new varieties, food appearance and quality;
- A lifestyle predicated on healthiness, good nutrition and a concern about personal care;
- A growing concern about food safety and the environment;
- A desire for ever-increasing varieties of food products.
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